The American Lung Association has long been trumpeting the falsehood that quitting smoking by switching to electronic cigarettes isn't quitting smoking, a statement that is false on its face. The American Lung Association has been telling the public that "Switching Isn't Quitting."
Can you imagine a public health organization telling people trying to get off of heroin that "Switching (to methadone) Isn't Quitting"?
The Rest of the Story
Unfortunately, it is not just the American Lung Association that has been spreading this nonsensical, false, and dangerous rhetoric. Here is a list of other tobacco control groups that have made the same assertion.
Tobacco Education Clearinghouse of California
El Dorado County Public Health
DePaul University Office of Student Affairs
Fresno County Department of Public Health
North Dakota Department of Health
Butte County Health Department
California Tobacco Free Colleges
American Lung Association of Rhode Island
Cuesta College Student Health Services
Southeast Asia Tobacco Control Alliance
Shasta County Tobacco Education Coalition
Clearly, there is a major misinformation campaign going on within the tobacco control movement. Many of these groups are using false information to discourage smokers from quitting and entice ex-smokers to return to smoking.
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